Canada is proving to be a new breeding ground for tech unicorns.
Toronto chat bot startup Ada Support has raised a $130 million Series C financing round led by Spark Capital, with participation from Tiger Global Management and existing investors including Bessemer Venture Partners, Accel and FirstMark Capital.
This brings Ada’s total funding to $200 million with a valuation of $1.2 billion, officially earning Ada rare Canadian Unicorn status.
Ada is largely responsible for creating the Automated Customer Experience (ACX) category four years ago and since then has automated more than 1.5 billion brand interactions for hundreds of digital leaders across the globe.
Ada works with clients such as Facebook and Zoom to help them interact more efficiently with users through automated chat bots. Its bots rely on artificial intelligence to answer customers’ sales and service questions. The bots, for example, can help customers return packages or change flights.
Ada’s no-code platform can be managed by a non-technical, inter-departmental team, making data and actions easily accessible to automate tasks, processes, engagement, support tickets, and other brand interactions.
With this new round of funding, Ada is looking to grow their team with plans to double their staff to 250 by years end.
“To build a generational company, we need our people to best reflect our community and our customers all over the world. Welcoming an open environment of diverse perspectives is what drives innovation and growth at Ada,” said
Mike Murchison, CEO of Ada.