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Email marketing giant Constant Contact is setting up shop North of the border for the first time.
The digital marketing platform trusted by millions announced this week that it has opened a new innovation lab at the Communitech Hub in Kitchener-Waterloo.
This strategic investment, which came to fruition through a partnership with Waterloo EDC, will power the company’s product evolution and represents Constant Contact’s first physical presence in Canada.
Constant Contact’s innovation lab will act as a hub for advanced research and product development in areas like artificial intelligence and machine learning.
To grow its presence quickly, the company will tap into Waterloo’s thriving student population, which features some of the brightest young minds in tech. Constant Contact’s highly successful Software Engineering Development Program will offer students hands-on experience working directly with engineers to shape the future of its product pipeline.
“We chose the Waterloo-Toronto region for this expansion because it is Canada’s leading technology ecosystem and one of the most innovative corridors in North America,” said Frank Vella, CEO at Constant Contact.
“Establishing a presence there gives us a strong foundation for growth and provides access to top tech talent that can help us accelerate product research and enhance our capabilities. We are committed to growing in Canada, and we look forward to becoming a fixture in the Waterloo community in the coming years.”
“We’re thrilled to welcome Constant Contact to the Communitech Hub and Waterloo Region’s world-class ecosystem of tech,” said Chris Albinson, CEO and president of Communitech. “Our innovation community is strengthened by the support of partners like Constant Contact who share in our passion for fostering the next generation of tech talent.”