Digital Marketing Skills Canada (DMSC) has just announced a strategic partnership with Best Buy Canada, aimed at removing barriers and improving access to essential technology for students from underrepresented communities.
This partnership will provide students with the necessary devices to successfully complete their training and enter the workforce with confidence.
The initiative is a collaboration between the Canadian Marketing Association, Growclass, and Jelly Academy, and is powered by Upskill Canada and the Government of Canada.
It’s a significant step toward ensuring that all students, regardless of their background, have the tools they need to succeed in their digital marketing careers.
As the official technology provider for the DMSC program, Best Buy Canada will offer essential devices to students in need.
Without industry-standard tech, it is extremely difficult for individuals to confidently enter the workforce and be able to put their skills to full use.
This program is being put in place to bring additional support to people in underrepresented communities who are looking to gain career-focused industry skills and do not currently have access to the technology, or tools required to complete their chosen program.
With this initiative, Best Buy Canada will supply either a laptop or a smart phone to all program participants who require these tools to succeed in their marketing education and career post-graduation. This generous contribution is aimed at ensuring all students have access to the necessary resources to develop their skills and grow in their career.
“At Best Buy Canada, we are dedicated to giving back to the communities we serve. Our focus is to equip students with the technology that can unlock new opportunities for their future careers,” said Karen Arsenault, Manager of Social Impact at Best Buy Canada.
“As long-time partners of Jelly Academy, we are excited to continue our collaboration and help bridge the digital divide through this initiative.”
In partnership with Growclass, Jelly Academy, and Upskill Canada, the DMSC program will upskill 1200 individuals from underrepresented groups by March 2025.