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The Starr Conspiracy is the B2B marketing agency for innovative brands creating the future of workplace solutions and their brandscape series is designed to shine a light on the brands that are resonating in the market today.
The Starr Conspiracy recently released Brandscape 2020: The Evolution of Employee Engagement and the report included a 10 Startups to Watch list in Employee Engagement.
Fortay took the #1 Spot in Employee Engagement, listed in the category for Culture Enablement for their mission-driven work on strengthening diversity and inclusion (D&I) health in the workplace.
The rise of awareness in D&I issues since 2016 has been meteoric and system-shaking.
What had been for many enterprises only a check-box, services-driven initiative to mention in the annual report quickly became a key business initiative.
Fortay, a Toronto-based culture-screening and analytics startup, is a new breed of company doing some interesting things around scaling culture with an eye on diversity and inclusion.
Fortay.ai is a people and culture success platform built for today’s world of work. The Culture Add Assessment offered by Fortay enables companies to drive team alignment while a comprehensive and complementary suite of analytical tools provides actionable insights on the company’s cultural health including diversity, inclusion, and belonging.
Fortay is used by innovative people-first organizations that are growing quickly with a high volume of new hires, and focused on improving the employee experience for a healthier workplace.
By leveraging Fortay, they have experienced a 50-80% increase in recruiting efficiency, 98-100% candidate completion rates, a 1-4X increase in underrepresented talent, as well as compelling increases in engagement and retention.
“The Startups to Watch list ranks the early-stage innovative brands that could become the industry leaders of tomorrow,” replied Steve Smith, Partner and Chief Marketing Officer of The Starr Conspiracy.
“Building a strong, healthy culture is essential for any competitive business today. We see Fortay as an employee engagement startup to watch because it moves cultural measurement and alignment to the front of the hiring process. This approach improves scaling of company culture and offers engagement insights throughout the full employee journey.”