Sitemate, a software scale-up, is transforming the construction and industrial sectors with its no-code tools. These innovations streamline critical processes for built-world companies, helping them achieve operational efficiency. Fresh off announcing a $25 million capital raise, the company is setting its sights on North America—with Canada at the heart of its strategy.
With offices in Vancouver and Toronto, Sitemate is rapidly expanding its Canadian presence. CEO and Co-Founder Hartley Pike, based in Canada for at least two years, underscores the country’s alignment with the company’s business-friendly regulations and collaborative culture.
In this Q+A, Pike discusses the company’s ambitious plans for Canada, its unique product approach, and how its tools are helping businesses worldwide navigate the challenges of the built world.
Congratulations on the $25 million capital raise! How will this funding impact Sitemate’s presence in Canada?
HP: Thank you! This funding is pivotal for us, and Canada is a major focus area. With offices in Vancouver and Toronto, we’re well-positioned to serve both the East and West coasts of North America from Canada.
A significant portion of this capital will go toward growing our team in Canada, expanding our customer base, and continuing to tailor our solutions to meet local industry needs. Canada is central to our North American strategy and will be a big driver of our growth over the next few years.
Sitemate’s offices in Vancouver and Toronto are key to its North American operations. Why did you choose Canada as your base over the U.S.?
HP: Canada made perfect sense for several reasons. First, its regulatory environment is more closely aligned with Australia and the UK, particularly when it comes to Quality and Safety in construction and industrial work. This makes it easier for us to deliver immediate value to Canadian companies.
Culturally, we’ve found that Canadians share a lot of similarities with Australians, which has made it easier to hire and manage teams. In contrast, we had a couple of challenging attempts at hiring in the U.S. early on. Canada also offers great talent at better value compared to some of the major U.S. markets, and the Canadian dollar further supports our growth plans.
Finally, Vancouver’s single-flight connection to Sydney made it an ideal starting point. Now, with our offices split between Vancouver and Toronto, we’re covering North America with a strong, localized presence.
Sitemate’s offices in Vancouver and Toronto are key to its North American operations. How does this setup benefit your customers?
HP: Having offices in both Vancouver and Toronto allows us to cover North America more effectively, with teams working across the local timezone and in closer proximity to customers.
This timezone overlap enables a smoother working day for the team and better customer experience, and also enables easier face-to-face travel to customers, which is critical for larger mid-market and enterprise customers in the region.
North America isn’t like Australia (where Sitemate was founded), it has four (4) unique and massive regions which we have outlined and targeted for offices and dedicated focus:
- North America West
- North America Central
- North America East North
- North America East South
Each of the above regions has roughly 100 million people living in it, and roughly the same amount of industrial work taking place (infrastructure, energy, construction etc.).
Rather than setting up a single office typically in the US and struggling to make a dent in the region, we are making a full-frontal assault on the continent, setting up 3-4 dedicated offices in 2-3 years.
I’ll spend 6-9 months in each of the above regions/offices, ensure each has initial traction, and then let it continue spinning with global support.
Vancouver serves as a hub for the West Coast, while Toronto enables us to better support businesses in Eastern Canada and the Northeastern U.S. It also reflects our commitment to being local and understanding the unique needs of our customers in different regions.
Can you share some examples of Canadian or North American companies using Sitemate?
HP: Some of our North American customers include global firms like Arcadis, Hatch, and Vinci, as well as national companies like Apex Clean Energy and Great Southwestern Construction (GSWC).
These companies rely on Sitemate to streamline critical processes, from handling HSEQ compliance documentation to tracking productivity and costs on-site. It’s incredible to see how our tools are driving efficiency and improving workflows for these organizations.
You can watch a case study of how Sitemate’s flagship platform Dashpivot is being used by Great Southwestern Construction (GSWC) below:
Sitemate’s products seem highly adaptable to local regulations. How does this flexibility help North American companies?
HP: Flexibility is at the heart of our product design. Built world companies in Canada face diverse regulatory and compliance requirements which are also different from the US as an example, and our no-code tools can be configured to meet each regions specific needs.
This is what makes it relatively easy for our Canadian offices to service North America, as the team has context on different verticals across both regions and can tailor the product/s to suit each.
Sitemate recorded impressive usage stats in 2024, with over 2 million forms completed and over 8 million photos taken using its software tools. What does this say about the adoption of your tools?
HP: These numbers speak volumes about how deeply integrated Sitemate has become in our customers’ operations and the fact that we have true product-market-fit.
It shows that our tools aren’t just being adopted – they’re being relied upon daily to handle critical processes. In Canada, as elsewhere, we’ve seen strong word-of-mouth growth because the tools genuinely solve problems and make work easier for field workers and teams.
People love working for companies which sell products which are used heavily (and loved), because it means everyone’s work and input have real value which is felt by customers.
What are the main roles you have live and/or open in Canada?
HP: All of our North American employees are currently based in Canada, and they represent a mix of go-to-market roles like Sales, Account Management, and Customer Success, as well as key leadership positions like our VP of Revenue, People Operations Manager, and GTM Ops & Strategy Manager.
We also have two engineers in the region, including our most senior Staff Engineer Nick who works fully remotely from Vancouver. Their contributions have been instrumental in driving our success in North America and globally.
We currently have a mix of roles open across our Vancouver and Toronto offices including Sales (Account Executives), Account Management and Customer Success. We are also constantly open to and looking for real gems to join the team at any time. For example, we will need a General Manager (GM) for both the Vancouver and Toronto offices to replace myself once the flywheel is spinning in each region, and the sooner they come onboard the better.
What’s next for Sitemate in 2025 and beyond?
HP: 2025 is all about scaling. We’re expanding our Canadian team, growing our customer base, and continuing to refine our tools to meet the specific needs of local industries. Globally, we’re investing heavily in product development and engineering to enhance our platforms.
North America, and particularly Canada, is a huge focus for us. We expect it to become our largest market within the next two to three years. This is where the growth opportunity lies—not just because of the market size, but because we’re seeing strong alignment between our tools and the needs of North American companies. We’re excited to deepen our presence here and empower even more businesses in the built world to work smarter and more efficiently.