The digital marketing field is growing rapidly—and for good reason. According to a recent Statistica report, 96.5% of Canada’s population is on the internet. Cell phones are no longer solely for calls and text messages. These devices are how we get our information.
For entrepreneurs, this is good and bad all at once.
Those who understand the benefits of digital marketing will reap the rewards. Funnels to determine which page of your website users stayed on the longest? Data to show how many users clicked your targeted ad? Social networks to develop deeper relationships and stay connected with your customers? Digital marketing is a no-brainer from a brand perspective.
The problem? Canadian entrepreneurs who aren’t fluent in digital marketing are falling behind.
Listen, if you graduated high school decades before the release of the Sony Walkman, I don’t blame you for your lack of digital marketing skills. You weren’t taught these transformative tactics!
However, if you’re trying to grow your business and haven’t put in the time to understand how digital marketing can scale it… well, I might blame you a bit, but only because of the incredible resources available for Canadian entrepreneurs.
Over the last ten years the percentage of the Canadian population involved in entrepreneurship increased by more than 50 percent, according to the Global Entrepreneurship Monitor. About 20% of the adult population was involved in the planning or starting of a business in 2021.
In a time where Canadian entrepreneurship is so saturated, leveraging digital marketing might be the only tactic to give your brand its competitive advantage.
And you don’t have to take on this learning curve alone either. LinkedIn’s 2023 Canadian Jobs on the Rise study reported that growth marketing is the most in-demand job in the country. If you’re too busy to upskill yourself, hire the experts who have beat you to it.
Entrepreneurs aren’t born with digital marketing skills. No one is. But you know what they are born with? A fire in their belly. And the entrepreneurs that use this fire to scale their business in any way possible? They’re the entrepreneurs that make it.
If you’re an entrepreneur who hasn’t leveraged upskilling and micro-credentialing programs to gain the sought-after digital marketing skills you need for success, it’s not too late to start.
Chris Penner is the Academy Operations Manager at Jelly Academy, a B.C. based institution that offers skills-based digital marketing courses. Their short-length courses are available at a low-cost in a remote setting, meaning anyone in North America can sign up to grow their digital skills and fuel their business.