If you spot a White Whale in the DeepSea, know that it is not marine life but rather artificial intelligence.
We refer not to the ocean here but rather a Calgary-based startup. White Whale is the creator of DeepSea, a platform that leverages AI to tackle data in powerful ways.
White Whale, which specializes in machine learning-based optimization solutions, was founded in 2015 by Peter Guo and Robert Mereau. Operating at the intersection of AI and the Internet of Things, the Canadian company offers industrial-scale cloud-based optimization software. Its big project is an AI management consultant capable of autonomous problem solving.
Guo believes that through his platform, companies can extract “tremendous value out of their data and make their business a lot more efficient and profitable.” The combination of AI and IoT creates potent possibilities for crucial workflows across major fields.
“Our growth speaks to some of the success we’ve found in a number of the industries we work in,” Jack Williams, head of operations at White Whale, told Business in Calgary. The startup services clients in health and wellness, oil and gas, and even the National Hockey League—”with production optimization, forecasting, and anything around predictive or diagnostic models.”
Oil and gas is a large arena for White Whale, whose DeepSea technology is designed to service the industry well.
“The heavily nuanced and complex landscape of the energy industry, especially in the case of unconventional reservoirs, has led to a significant breakthrough in the converging worlds of energy and data analytics,” Rachel Wilson of White Whale wrote for BOE Report. “The latest technology stack learns from historical data to generate a more accurate and unbiased look at reserves estimates as far as 10 years into the future.”
According to Mereau, DeepSea’s well production analysis can accurately forecast estimated the recovery of 10,000 wells in three minutes. “Time savings is one advantage, accuracy increasing is another, and then there’s revenue capture,” he pointed out to Daily Oil Bulletin.
White Whale remains deeply planted in Alberta, where it can take proper advantage of an oil and gas industry eager to improve its efficiencies. The offices of White Whale are strategically located at Boardwalk’s renovated office space at its O’Neil Tower Community. Boardwalk, a Calgary-based Real Estate Investment Trust, provides startups like White Whale with campus-like amenities, including a fitness room, rooftop pool, and tennis courts.
For now, the 3,000-square-foot space allotted to White Whale appears sufficient, though perhaps not for long. The startup doubled its workforce in 2020, according to their blog. And based on the value the startup can deliver to companies, Mereau believes his company will one day be worth a billion dollars.
White Whale’s growth toward such achievement includes hiring at the upcoming Tech Talent Canada virtual job fair. The job fair, happening June 23, is a unique recruiting event that connects fast growing companies in Canada with top tech talent.