This expansion comes as Alida looks to further push growth momentum in North America.
“Canada is an untapped resource within the North American tech market and will be integral to the future of this industry,” said Ross Wainwright, CEO at Alida.
“Edmonton is a fantastic city with a fast-growing population and an equally booming tech industry — perfect for establishing and growing longterm roots. This expansion will play a key role in the growth strategy of our organization and will further solidify our place as a Visionary leader in the customer experience market.”
Alida conducted an international search before selecting Edmonton for the future talent it harbors. Edmonton has experienced significant tech sector growth, seeing upwards of a 50 per cent increase over the past five years and was recognized on CBRE’s top 50 markets report for the first time in 2021.
Over the past year, Alida’s growth agenda has continued to excel with the unveiling of Total Experience Management (TXM), a unique and holistic platform encompassing all areas of experience including customer, employee, product and brand, making this CX offering the first of its kind.
Alida has also been globally recognized for its leading corporate culture, garnering numerous awards and recognition from Comparably, Great Place to Work Canada, Canada’s Top 100 Employers, and more.
Most recently, the company made the decision to launch a pilot program for a 4-day work week in July 2022 after listening to employee feedback using its own Voice of Employee technology.
“Alida has experienced immense growth this year but none of it would be possible without the amazing work from all of our employees,” said Hermina Khara, SVP of People and Culture.
“As we welcome this new opportunity, we look forward to continuing to build on our award-winning culture — one that is supportive, inclusive, and a place where employees are excited about growing their careers.”
With a rich heritage and a startup mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity.