Faire Wholesale is increasing its presence in Canada, the company has unveiled.
The multi-billion dollar wholesale marketplace is headquartered in San Francisco but has more than 200 employees in Canada. And that number is about to change.
Faire’s Canadian army serves under the head of Marcelo Cortes, the company’s Chief Technology Officer. Cortes himself is based in the Kitchener-Waterloo region of Ontario, where the bulk of his engineer-oriented workforce delivers value to Faire—enough so that the e-commerce giant is investing in a Toronto office.
The Toronto office will hold space up to 150 employees, according to a report from The Globe and Mail. And Cortes suggests expansions plans are bigger than just that.
Cortes, who studied at the University of Waterloo before joining Google as an engineer, believes the region has a rich pool of talent, and that Faire is equal parts American and Canadian.
Faire, which raised US$416 million in May, hired many Canadian employees during the pandemic. According to The Globe, the Wellington Street West office may exceed Faire’s UK office in London as the company’s third largest.
The move draws parallels to Snowflake’s recent announcement—a US-based company with deep engineering roots in Canada admitting needs for office space—and the accompanying—north of the border.
Max Rhodes, Daniele Perito, and Jeff Kolovson launched Faire alongside Cortes in 2017.