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Reddit is opening its doors in Canada, officially launching in the market with dedicated Management, Sales, Community and Engineering teams and ambitious plans for growth.
Canada is Reddit’s third largest user base after the U.S. and U.K., and growing by 40% year-over-year, making it the natural next place for Reddit to establish a new, on-the-ground presence.
Globally, Reddit brings together more than 52 million Daily Active Users across more than 100,000 communities related to just about every topic — from pets to personal finance and everything in between. In Canada, our users skew young with 59% aged between 18 – 34, and more than 40% of users are female. At 31 minutes a day, Reddit users in Canada spend more time in-app than almost all other social media platforms.
Reddit’s existing team in Toronto is already partnering with local entities, establishing programs for community engagement, servicing local Canadian brands and marketers, and is managed by Reddit’s Head of International, Tariq Mahmoud.
This week’s announcement marks a long term investment in Canada by Reddit and the start of an ambitious growth strategy which includes additional key hires, namely a Country Manager, responsible for the overall direction and management of the business in Canada, and additional Sales leadership roles which will be announced in the coming weeks.