Digital ‘Salesblazer’ Community Empowers Sales Talent in Canadian Tech

Sales professionals are the “heartbeat of every company,” according to Salesforce, driving revenue that ensures sustainability of a business.

If you can sell stuff, you generate revenue for a company. And trust us: they like that!

However, research shows many in the field consider their profession more challenging than ever. And, according to the Canadian Professional Sales Association, 75% of companies have reported finding difficulty finding qualified sales professionals.

In response, Salesforce this month announced plans to build the largest and most successful community of sales professionals.

“Sales is where many people begin their career and acquire the knowledge and skills to become leaders in their industries,” explains Kris Lande, senior Vice President of marketing, community, and content at Salesforce.

Building on free learning platforms Trailhead and Trailblazer Community, his company has launched Salesblazer.

“It’s a place where anyone in the field—from those aspiring to break into the field to top sales leaders—can come to learn, connect, and grow their careers, and help their companies thrive with the skills they gain,” Lande says.

The skilling platform offers more than 50 badges across different specialties.

For example, Salesblazer offers the chance to earn “resume-worthy credentials and showcase expertise with a Sales Representative Certification, which sharpens skills in sales strategy, deal management, forecasting, and closing deals,” according to Lande.

“Salesblazer … will provide the largest-ever community for sales professionals to learn and grow their careers, all while connecting with industry peers,” stated Ketan Karkhanis, EVP & GM of Sales Cloud. “It’s a game-changer.”

Salesblazers include everyone from aspiring sellers to top leaders, Salesforce says.

“We get deals done, make customers successful, and help our companies grow,” one early Salesblazer stated.

The move is part of a broader trend across Canada and beyond toward digital training and upskilling.

Specific to sales skills, organizations like Waterloo’s Uvaro and Vancouver’s Jelly Academy help talent quickly gain a selling ability that is sorely needed to power Canada’s economic growth.