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Individuals looking to pursue an exciting marketing career in the rapidly growing esports and competitive gaming industry have a new program to help them get there.
Seneca College has launched a new Esports Marketing Management (EMK) graduate certificate program to meet the needs of the growing industry that saw more than $1 billion in revenues in 2019 alone.
“The Esports Marketing Management program at Seneca is unique in that the curriculum focuses on the industry’s niche demand for marketing professionals in sponsorship and branding,” said Chris McCracken, Chair of Seneca’s School of Marketing. “We’re the only postsecondary institution that prepares learners for this specialization.”
The graduate certificate program is currently open to both domestic and international applicants who meet admission requirements. Interested applicants are encouraged to register for an upcoming webinar being held on Thursday, July 23rd to learn more about the program.
Topics covered in the program’s curriculum will include digital and social media marketing, sponsorship strategy, athlete and influencer marketing, brand activation and experiential marketing, audience analytics, the business of esports and more.
The program will be delivered in an online format for the fall 2020 term and any necessary on-campus activity will align with government and public health authority directives.