TD announced this week that it is offering open-source access to its Equity Resource Hub, a digital platform created by TD Lab to integrate diversity, equity and inclusion into all stages of product & service design.
By making the Hub, initially a proprietary tool launched by TD in early 2022, available for access by any individual and business, TD hopes to help support inclusive innovation across industries.
A recent TD Equity, Diversity & Inclusion survey, which polled 1,501 Canadian adults on their opinions about corporate equity practices revealed that inclusion has an undeniable role to play from the perspective of customers and employees: most Canadians polled prefer to do business with (71%) or work for (73%), businesses that have strong equity, inclusion, and diversity practices.
“At TD, inclusion is a priority in everything we do to support our goal of serving the diverse needs of all our customers and colleagues,” said Rizwan Khalfan, Chief Digital and Payments Officer, TD Bank Group. “We’re also truly supportive of helping to drive change in innovation beyond our walls, to better support the communities we serve.”
The Equity Resource Hub can guide the user through product or service development with a five-step process that includes the consideration of aspects of diversity – such as race, gender identity, sexual orientation, and ability.
Through the creation of personas, which are commonly used in design and development, the Hub helps users create more diverse, inclusive, and equitable assets for inclusion in their product and service design and development, from early ideation to later-stage production.
To learn more or access the platform, visit the Equity Resource Hub.