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You don’t have a clue how your competitor is doing so well. With Klue, you just might.
Since emerging from stealth two years ago, Klue employs what it calls “competitive enablement” to help enterprises boost sales—by finding out what is and isn’t working for your competitors.
If the capitalist market is competitive—and who could argue otherwise?—Klue aims to be a powerful weapon for overcoming rivals and trumping enemies, often using their own methods of success against them. Or, as Klue calls it: collecting, curating and distributing competitive intelligence.
After raising $4 million in 2017 from a round led by OMERS Ventures, the Vancouver-based company has earned accolades and customers in droves. That is likely the result of solving a problem many have—a problem the founders had, solved for themselves, and turned into a thriving business.
“We wanted a curated lens into competitor activity,” founder Jason Smith explained following his startup’s funding. “We soon realized that no matter how much data we collected, you and your co-workers will continue to search for and share intel you find on your own.”
Smith and cofounder Sarathy Naicker started building to solve this problem, including building a Chrome extension and fully integrated connectors for apps like workplace messaging platform Slack. Now a once-fledging firm is quickly becoming a force to be reckoned with.
Founded in 2015, Klue is proudly situated in Vancouver, and a recent post on the company’s blog suggests the startup has no interest in departing our fine city.
“Our city has a proven success in growing tech powerhouses,” the company affirmed, adding that “the incentives for tech are continuously backed by the strong government support in Canada.”
Beyond tech, Klue recognizes the world-class lifestyle a unique city like Vancouver has to offer.
“Admiring wildlife, snow sports, tanning on the beach, are all within striking distance of the city,” says Klue. “It’s no surprise that Vancouver has been voted one of the most liveable cities in the world, time and time again.”
Klue needs more people to help push forward their mastery of competitive intelligence workflows, however. The local company aims to hire some at the upcoming Tech Talent Vancouver Job Fair, a unique recruiting event that connects Vancouver’s hottest companies with local talent in the city. Klue is hiring for a variety of roles, including development and sales.
The Tech Talent Vancouver Job Fair takes place on February 20 at the Vancouver Convention Centre. Tickets start at $20 and includes a free drink and delectable appetizers.