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Shani Kotecha

4 Ways To Get Noticed As A Cool Company To Work For

July 12, 2021 by Shani Kotecha

It’s a tech job candidate’s market right now. Tech companies want workers — all at the same time. So, how can startups and scale-ups attract top talent? They’ll need more than just a job posting and the promise of a foosball table to bring in the best. Working for a PR agency for tech companies, […]

Filed Under: Thought Leadership Tagged With: Mind Meld PR

How To Find A Marketer Who Can Write About Tech

May 3, 2021 by Shani Kotecha

Poor communication can cost companies up to $420k a year. If a marketer can’t explain to  customers what their tech does, the company will burn through its runway in no time. Technical mumbo jumbo and salesy jargon alike turn off prospects — whether that’s for a blog, website, or article.  So what are the questions […]

Filed Under: Thought Leadership Tagged With: Mind Meld PR

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