Shani Kotecha

It’s a tech job candidate’s market right now. Tech companies want workers — all at the same time. So, how can startups and scale-ups attract top talent? They’ll need more than just a job posting and the promise of a foosball table to bring in the best. Working for a PR agency for tech companies, […]

Poor communication can cost companies up to $420k a year. If a marketer can’t explain to  customers what their tech does, the company will burn through its runway in no time. Technical mumbo jumbo and salesy jargon alike turn off prospects — whether that’s for a blog, website, or article.  So what are the questions […]