Several tech-driven firms in Canada recently laid off a sizeable percentage of their workforce. These deep staff cuts may have affected many skilled foreign workers, both tech and non-tech, who had their work permit status in Canada tied to their employers. The situation with foreign workers is more peculiar compared to those who are Canadian […]
Uberflip
Uberflip Helps Marketers Create Content—And Tell Them What’s Working, Too
Roughly half of business-to-business marketers feel their content is in ineffective, according to a recent report from Heinz Marketing and Uberflip. The report, titled The New Marketing Standard, found that 50% of B2B marketers don’t personalize their content, while 36% don’t have enough material to support their current marketing program. Moreover, 32% lack actionable data […]