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Roughly half of business-to-business marketers feel their content is in ineffective, according to a recent report from Heinz Marketing and Uberflip.
The report, titled The New Marketing Standard, found that 50% of B2B marketers don’t personalize their content, while 36% don’t have enough material to support their current marketing program. Moreover, 32% lack actionable data and insights to understand engagement levels or different content.
Enter Uberflip, a cloud-based “content experience platform” that helps business-to-business marketers create personalized content experiences at scale. By providing marketers with tools to boost engagement, generate leads, and fuel demand generation, Uberflip users can better leverage content to meet goals.
82% of respondents in the report noted content is important in helping them achieve their marketing goals. However, scale and personalization were pointed to as major pain points—and these are areas that Uberflip aims to address.
“[Current] marketing strategies hold incredible opportunity and promise, but as they gain prominence, marketing leaders are left struggling to adopt and integrate them in a cohesive way,” explained Randy Frisch, Uberflip’s cofounder and CMO, last year. “These new go-to market strategies create the perfect storm for Uberflip—helping marketers increase engagement and accelerate revenue by delivering personalized content experiences at scale.”
With more than 1,000 B2B companies as customers, the Toronto-based company secured $32 million in a Series A round of funding in 2018 to further pursue its mission.
“Uberflip’s funding validates our vision,” added Yoav Schwartz, the company’s CEO. He added that the investment will be used “to support ongoing product development,” which includes hiring more employees to sustain growth.
74% of online consumers become frustrated when content such as ads and promotions appear which have nothing to do with their interests, according to data from Harris Interactive. That represents a large market to tap.
“We are confident that [Uberflip] is merely scratching the surface with the value it brings to marketers,” said Jon Seeber, General Partner at Updata Partners, which led Uberflip’s round.
Uberflip is hiring for several positions at the upcoming Tech Talent Toronto Job Fair, which takes place on November 6th at Steam Whistle Brewing in downtown Toronto.
Tech Talent Canada’s job fairs are unique recruiting events that connect a city’s fastest growing companies with the top tech talent in the city. Hiring companies have the opportunity to showcase their employer brand and pitch a crowd of skilled candidates on why they’re the best employer around.
For $20, attendees get a ticket, drink, appies—and a chance get hired by companies like Uberflip.